Monday, 10 October 2011

the woman behind Hello Kitty

I like the cute little cat since she came again arround europe 10 years ago. My first Hello Kitty item was a blue pencilcase and it unfortunately got lost in school these days. But nevertheless today i searched for some information about the artist that designed her. And i found this: questions from readers, answerd by Hello Kitty designer Yuko Yamaguchi in "the time magazine". It´s been a while,  Aug. 21, 2008 but i think that so far nothing has changed.

Did you ever imagine that Hello Kitty would be big worldwide? Maya Castro , Miami
No, not at all. When I started I didn't even know whether she would sell in Japan. I was told that Hello Kitty was only for children and that Westerners wouldn't carry her around. 

Why doesn't Hello Kitty have a mouth?
Sandi Saksena
, Dubai
It's so that people who look at her can project their own feelings onto her face, because she has an expressionless face. Kitty looks happy when people are happy. She looks sad when they are sad. For this psychological reason, we thought she shouldn't be tied to any emotion — and that's why she doesn't have a mouth.

Why is Hello Kitty from London and not somewhere in Japan?
Courtney Bower
, Des Moines, Iowa
When Hello Kitty was created, many girls in Japan had read Alice in Wonderland and adored Britain. Also, there were other characters [created by my company Sanrio] who were supposed to have been born and raised in the U.S., so Kitty was born in London as a way of differentiating her. 

How do you continue to be fresh without losing the essence of Hello Kitty?
Jo-Anne Sears
, Yorktown, Va.
Trends are the key — what colors and what motifs are in. If roses are in fashion, then I think of rose designs. I have to be able to predict more or less what is coming. 

And there are more questions and answers:
Read more:,9171,1834451,00.html#ixzz1aOLhSBZj

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