Sunday, 27 November 2011

Read and juge by yourself

Ever heard of Oh if you´re a woman you should visit this pretty great site. The articles are so great writen and funny but serious and cover a wide range of topics. Her is just one i´ve read a few minutes ago and i instantly thought about sharing this...

JCPenney’s ‘Too Pretty For Homework’ Shirt Is A Steal At $9.99

Just in time for back-to-school, JCPenney is selling a girls' shirt emblazoned with the slogan, "I'm too pretty to do HOMEWORK, so my brother has to do it for me." Isn't that a nice, positive message to send to girls aged 7-16? (And on sale, no less — destroying your daughter's self-esteem previously set you back $16.99!) In case your little lady-brain can't quite fathom the point, the page itself is titled "Girls 7-16 Too Pretty to do Homework" and the product description asks, "Who has time for homework when there's a new Justin Bieber album out?"
Perhaps not since the launch of Teen Talk Barbie ("Math class is tough!") have we seen a mass retailer market a product to girls that so explicitly associates intelligence with being a boy, and looking pretty with being a girl. Perhaps worst of all, the graphical elements of the t-shirt that seem to represent "homework" are all mathematical — fractions, and the equation 4 x 6, which is, apparently to girls, one big "?". But why worry about homework when you can be pretty? School work — that's boy stuff! Never mind the girls who like school, who derive a sense of accomplishment and self-esteem from acquiring and mastering new information and skills. They probably only have to do that because they aren't pretty, the poor things.
Girls already grow up surrounded by advertising that overwhelmingly sends the message that the most important thing about a woman is her looks. The average American reportedly sees 3,000 ads per day. JCPenney is telling girls that being smart is incompatible with being pretty and society is telling girls that being pretty is the most important thing on earth — for a woman. Perhaps the t-shirt and its slogan — and the equally cringe-inducing web copy — didn't raise any red flags at JCPenney precisely because these intellectually crippling messages about girls and their role in this world are so ever-present, so firmly established.

 Found at