Juicy Couture was started in 1996 by the designers Pamela Skaist Levy and Gela Taylor. The original idea was to make sexy basics for their friends. Over the years, they introduced new merchandise to their lineup. In 1999 it was the jeans called Juicy Jeans. In 2001 they revolutionized the fashion world with the introduction of the tracksuit that made them known all over the world.
But lets see what it is about the new fall collection 2011. Oh Boy, there is so much more than tracksuits. We have nautical stripes and loveley polka dots clashing with cropped cardigans in various colours and silk blouses with dramatic bows. All together mixed with 70´s inspired colours and we have a look of elegance and vivacity.